Lead with a benefit, not a feature. 'Make your projects pop' beats 'Includes 300 DPI files'.

Use bullet points for specs and features — buyers scan, not read, on product pages.

Address the most common buyer question upfront: 'What do I get?'

Include your commercial use policy clearly — buyers of digital goods always want to know.

Add a satisfaction guarantee sentence — it reduces purchase hesitation significantly.

End with a call to action: 'Browse more designs in my shop' drives additional sales.

Keep descriptions under 1000 words — Etsy buyers make quick decisions.